How To Write An About Page That Attracts Your Ideal Client
Writing an about page that attracts your ideal client!
You’re in the process of writing the about page for your business, but you’re not sure where to start or how to write an about page that attracts the right type of clients? You’re in the right place!
No matter what service you offer in your business, these tips will be very useful if you want to build trust and win clients!
Ready to start writing an about page that builds trust and wins elite clients for your business? Here are our best tips for what to include on your about page.
How To Write An About Page That Attracts Your Ideal Client
1. INCLUDE A CLEAR TAGLINE
A tagline should be the first section anyone sees when people visit your website, and the minimum requirement is to have at the very least one on your home page and another on your about page.
The reason why your tagline is so important is that it will help your visitor to decide whether or not your website is worth sticking around.
How can you write a clear tagline?
A powerful tagline should be short and clear, with just one or two sentences with everything your visitor needs to know about your business.
The perfect tagline should include what you do, who you serve, where you’re located (if applicable), how you’re different, and a call-to-action (CTA).
2. INCLUDE YOUR NAME
Not giving your name can be a real trust-breaker when trying to land premium clients. When people choose to book your services they want to know exactly who you are.
You wouldn’t introduce yourself to a new person without telling them your first name, right? So, let your potential client know who it is they are reaching out to.
3. INCLUDE REAL PHOTOS OF YOURSELF
You’re not a faceless company, you’re selling what it would be like if people decide to book your services and the best way to do this is to show them who you really are!
You can talk about your skills, your work, your past clients, but if you never show your face you’re missing out on a major chance to build trust.
4. USE STORYTELLING
If you’re trying to connect to your audience on a human level, storytelling is one of the best strategies. You’re trying to sell a solution to solve your visitor’s problem, so tell them a story… Tell them YOUR story!
You can talk about how did you come to offer what you offer, what happened in your life that made you want to help people, and what is it about your story that sets you in a unique position to serve your ideal client.
Because when it comes down to business, trust and real connection with a person could be the final decider between you and your competition.
5. INCLUDE REAL-LIFE FACTS
Doing business means connecting on an actual human level, and it makes things much easier if you can show clients the person behind your company.
Being genuine and showing your potential clients your real YOU, will set your business apart from the competition!
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6. INCLUDE TESTIMONIALS
Don't be afraid of including the great services you have provided to previous clients. Testimonials are very important to show your potential clients why you are the obvious choice.
Include short but powerful testimonials of people you’ve served where they talk about the impact your services have had on their lives. This is also the perfect time and place to share about any places you and your work have been featured in.
7. MENTION YOUR OFFERINGS
Don’t save the selling for your services page, instead make people aware of what you offer and how you can help them with their problems.
New clients are not aware of what your services are when they first check your about page, so use storytelling to share why you offer what you offer, and quickly take visitors from scrolling to booking your services.
8. INCLUDE CTA’S
Make sure you always include a clear and obvious path for your client that tells them exactly what to do and where to go next!
Example: "Interested in learning more about our services? Click here!"
The purpose of every page of your website is to invite potential clients to book your services, and this is also valid for your about page.
Your CTA (Call-to-Action) should be a constant reminder to your visitor of what to do next on your website, so use it multiple times throughout your about page.
9. INCLUDE YOUR FREE RESOURCES (FREEBIES)
Usually, the only time someone visits your about page is when someone is new to your business, and a great strategy is to take your best freebie and use it to welcome them to your website!
This is the perfect opportunity to get them on your email list because you don’t know when is the next time they’ll be coming back. Using freebies to get them on your email list is the best strategy to ensure that you are able to stay in contact.
But if you’re using this strategy to attract future clients, don’t forget to have a series of emails prepared to welcome them and to continue showing them all about your business.
10. CAREFULLY CONSIDER THE LINKS
You want to look interesting, and it can be tempting to want to include all the links to your social media accounts, that affiliated link to your favorite book, etc.
But you need to keep in mind your main website goals before you include links that send people away from your website. You want to keep visitors on your website not drive them away.
So, while writing the about page ask yourself, is this really the most important thing I want my clients to be doing on this page? If the answer is no, don’t include it.
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Final Thoughts
That’s it - How to write an about page that attracts ideal clients!
Yes, writing an about page can be overwhelming… There are a lot of things to consider that you were probably not even aware of, and we hope all the information we shared helped give you a little more clarity on how to write your about page.
Our advice is to use this article as a guideline, include the tips we’ve given, and be your true self!
Want to start working on your online presence? Check out our free resources!
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