Is Blogging Dead? 5 Reasons Why You Should Start Blogging for your Business
5 Reasons Why You Should Start Blogging for your Business!
While searching for the best practices to promote our business online the majority of the information that we gathered showed us that starting a blog can bring great results.
Not only is great for someone that is on a budget, but it is also a good practice for any type of business size. If you are just starting out, you can do it yourself!
Yes, it is time-consuming but if you do it regularly (let’s say once a week for example), you will get the hang of it fast, and not only you will do it quicker but you will also produce content that gets better every time, and I assure you that your audience will appreciate it.
It will take a while until things start kicking in, it takes some time to see results, but believe me, it works!
Even if your business is already established, it also can benefit from the incorporation of a blog. You can express your company position regarding a certain topic, you can maintain your clients and customers up to date with what is going on with your business, and this can help you elevate your brand status to a completely different level. And if you are in a good position financially you can even hire someone to manage the blog for you.
"What should I write about?", depends on what you want to accomplish with blogging. You should pick a topic that can help you achieve the goal that you set up for the blog. But don't get yourself lost in this mindset. You can write about whatever you want, through time you will find it easier to come up with ideas to write about that are linked to your business.
Here are the 5 Reasons Why You Should Start Blogging for your Business, let’s start!
Is Blogging Dead? 5 Reasons Why You Should Start Blogging for your Business
1. SEO
One of the best outcomes of blogging is the increase in your website's SEO. The more posts you publish, the more topics you reach, the more questions you answer, and the more people read what you have to say.
When you post relevant content constantly to your website, you not only are increasing the amount of content, but you are also helping Google choose your website to answer someone's questions.
"Why does this happen?" Well, it is actually simple, you are using keywords that your readers are searching for, and when the search engine goes through your site, it finds the keywords multiple times. This is what makes it rank higher on the search results page.
So as you can see, blogging can be extremely beneficial for your business, it is a great way to generate traffic to your site, and put you in contact with possible future customers.
2. Loyalty
When people read your content and find value in your opinions, and if they know that you post every week, they will come back to check out what is new.
I'm sure that you have a favorite blogger that you read their posts religiously, that Youtuber that every day drops that video that always makes you laugh, or that Instagram influencer that brings the upcoming trends that you cannot wait to try on.
This is the type of behavior that you what your readers to have towards you. You need them to come back for more, to see you as an expert on the subjects that you post about.
When you are consistent, you will be able to create and increase your own following base, but that only happens when you post regularly, and most important, it takes time. So don't get desperate when you reach as many people as you wanted to, because once it kicks in, it really kicks in.
3. Increase email list
E-mail marketing is a great strategy to generate traffic for your website. The best way to increase your e-mail list so you can make the most out of e-mail marketing is through free downloadable content.
If you create interesting content, people will sign up for your e-mail list to get access to the freebie because they see value in it.
But you need a way to promote these free downloads, and there is nothing better than your own blog posts. Once you have your post created, you should plan where you are going to place the opt-in forms to increase their efficiency and grow your e-mail list.
So your blog posts are the best way for people to see and download your freebies. Most likely, people will find your website through one of your blog posts, so if you have a well-defined and strategically placed opt-in form, the probability of your readers signing in to download the freebie increases as well. This is why blogging is awesome to increase your e-mail list.
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4. Generate sales
All of this work with starting and maintaining a blog will not be worth it if it doesn't convert in sales. But don't worry because if you blog consistently, creating value for your readers, the sales will come.
If you are trying to sell a product or a service, your blog posts need to attract your ideal customers. For that, the topics that you are writing about must have value to them and once you get those things together they will lead people into a sale.
Your readers' trust in you will increase as long as you produce content that has value for them, and if they trust you, the probability for them to buy something from you is much higher.
5. You get to know your audience
Blogging is an amazing tool to check what your audience likes and wants to read about, but it is also good to see which topics don't work that well.
For that, you can use any of the available analytics platforms that exist, and please be sure to use them.
I know that analyzing numbers is not the most exciting task, but it is super important. With this analysis, you will be able to know which topics are more interesting to your audience so you can focus on producing more content about them. This not only will keep your existing audience engaged, but it will also attract more of the same audience making your growth to be faster.
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Final Thoughts
As you can see blogging can be a fantastic strategy to make your business grow. It takes some time to really kick in, but in the long term, it can offer many advantages.
Yes, it is a time-consuming activity, and from time to time you might find yourself without knowing what to write about, but I advise you to look beyond that because the benefits are too good to leave blogging on the sidelines.
This is only a list of the reasons why you should start blogging for your business, but you will find many more positive outcomes once you get into it. Just be sure to post regularly, promote your products or services while doing it and create CTAs and opt-in forms to grow your e-mail list and increase your sales.
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